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Saturday, November 26, 2011

Joe Ledbetter Chinese Zodiac



Joe Ledbetter is an American artist and art toy designer from Los Angeles. (also known as JLed) Influenced by classic animation, graphic design, and daily life, he often combines cute and cuddly creatures with unfortunate — albeit humorous — situations.

I love his style of design, especially with the use of bold colors and black outline.
He recently released the Chinese Zodiac Series featuring animals based on the Chinese Almanac redesigned with his unique style.
Of course, I had to get the animals related to my family's birth dates.
Dragon for me, Horse for my wife and Ox for my son.
Just love toys that have a direct relation to myself.

The packaging is generic but have a window so you know what you are getting.
A simple design with the back showing all the animals in the series and the year of birth related to them.
So you would know which animal is for you!
A point to note, the painting is slightly sloppy so do look closely while choosing your piece.

Overall, a fun and cool series.

Play Imaginative (Singapore) at Scape is now selling the series.
You can read the story of how the animals were chosen for the Chinese zodiac here.









The Ox










The Horse










The Dragon










The rest of the Zodiac animals!

2 comments:

chrismandesign said...

JLed is a great designer and graphic artist, his urban style is quite distinctive... i have one of his works (the Toxic Swamp Dog) and is incredible !!! (by the way, its paint job is flawless =)...

Little Plastic Man said...

Totally agreed.

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